About

Five Tier was born out of a successful business,
an award winning global marketing agency.

After years of building technology to solve problems for ourselves and our clients, we realized if we integrated our technology into a single platform the result would allow us to help more businesses quickly and affordably.

In 2016, after three years of integration and testing, we launched out of beta.  In 2017 we added our publisher network opening up access to offline channels and a real time bidding model that is first of its kind.

Five Tier controls the ecosystem between businesses and their consumers delivering unparalleled results.

Our clients include the biggest and brightest names in the Fortune 500, agencies, small businesses, and startups.

We have preferred partner status and strategic relationships with many of today’s top companies including IBM, Google, Amazon, Microsoft, and WeWork.

Meet the Team

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Frank O'Brien
Founder and CEO

Frank O’Brien, Founder and CEO, is an award-winning marketer and entrepreneur, the owner of an Inc. 500 business, former chairman and current board member of the Better Business Bureau of Metro New York, and a recognized marketing and communications expert. Among his accomplishments are recognition by the White House as an Empact 100 winner for his contribution to growing a US-based business, appearing on Cable Network AMC’s ‘The Pitch’, and multiple citations in the New York Times, Forbes, Entrepreneur Magazine, and on CNN.

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Kevin Martell
Co-Founder and COO

Kevin Martell, became Co-Founder and COO when his prior startup, ChatLab, was absorbed into Five Tier in July 2015. His other entrepreneurial ventures consist of founding and operating an always-open restaurant in Washington D.C.; an ongoing technology architecture, installation and support firm; an ongoing technology staffing firm; an ongoing search engine optimization and interactive design firm; and an ongoing international renewable energy investment and development firm in which he is still an investor.

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Nathan Riley
Chief Technology Officer

Nathan Riley, CTO, is a seasoned and highly experienced information technology and services leader with deep design and development skills focused on real world applications. He served as the Director of Product Development at Conversation from 2011 to 2016. Prior to joining Conversation, Nathan founded FansGalore which was acquired within nine months of its launch. Nathan also acted as Director of IT & Systems Development at Strategic AR Solutions in the home medical equipment (HME) and durable medical equipment (DME) industries which he grew from 2 to 500 customers. At Strategic AR Nathan created and implemented DME/HME billing system interfaces for Fastrack, TIMS, Brightree, and others. Strategic AR was named one of the fastest growing companies by Inc. Magazine in 2012 and 2013.

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Adam Levine
Advising CMO

Adam Levine, CMO, is a marketing and branding executive with over two decades worth of growth experience with some of the country's leading ad agencies (Deutsch, FCB, DDB and McKinney) and has worked on brands as varied as Zoloft, Revlon, Snapple, Microsoft and IKEA. He has been Chief Growth Officer at DraftFCB and iCrossing and was Chief Marketing Officer at McKinney. His professional passion is to grow brands; whether agency brands or consumer brands by helping them connect with their audiences both strategically and creatively through integrated strategy and execution.

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