As the Coronavirus continues to spread across the globe, governments, businesses, and individuals are trying to work out what it means for them, how to protect themselves and how they can help.
We’re here to help too, as the media landscape shifts for the time being to be more in-home focused, Five Tier has solutions to reach people that can be tailored for all companies and situations.See how we can help
Cut to the chase, schedule your time to speak with a specialist.Book Now
from a company that has survived economic downturns, market crashes, hurricanes, and more.
With social distancing leading to increased in-home streaming and digital consumption, consider shifting budgets to these channels with targeted messaging enabled by today’s latest technology.
During this time, regular ads will not perform as well as ads that speak to the issue. Additionally, ads that aren’t revised to address our new reality may offend prospective customers - turning them off to your brand, losing them entirely, or worse turning people to advocate against you.
Good news though: modifying or shifting messaging is easier than ever. Leverage existing assets with small edits that direct people to your website instead of your store, online ordering instead of in-person, and delivery instead of take-out.
We’ve sold ALOT of Times Square placements in our day (for as low as $10 per 15 second play, but that’s for another day.) COVID-19 could put a dent in every business, especially ours, unless you shift your mindset.
With ConnectedTV placements starting at just $1.00 per play, the couch is our new Times Square - and it should be yours too.
Seek placements on ConnectedTV, digital, mobile, and social - especially in major cities affected by COVID-19 where people are being forced to stay in-home. (but, read on, Out of Home hasn’t and isn’t going anywhere.)
Buy media as if it were futures and lock in low rates now. In traditional times, upfront buying was - and still is - common. Treat this period as if you’re a buyer during annual upfront’s where people buy media for an entire year similar to the way people buy stock futures. Stock up, negotiate added value, and put holds on media placements for up to six months with clauses for non-expiration if this current environment persists.
As each day passes, the landscape changes, we will get out of this, and the early-adopters to strategic thought and action will reap long term rewards.
COVID-19 and the landscape we are in is an unprecedented event that will transform entire industries and the businesses within them. Even if COVID-19 means the end for some industries, there will still be winners out of every industry coming out of this crisis. Be the leader in yours, act now and fast, before the market opportunity - for reaching people with increased efficiency and effect today or on the rebound - is gone.
Most of us have some time on our hands - queue “idle hand” quotes. A quick google finds a list of them - our favorite “Idle hands make fretful” minds. (ok, time to google “fretful”: fearing or expressing distress or irritation.)
Use this time to take a look at your media and marketing programs. Cut the fat, optimize suppliers, connect every dot, put in place a system to track every engagement from initial message exposure to conversion through retention and advocacy.
View this period as an incubation period for your next stage of growth when this mess is behind us. Come out of COVID-19 with a rock solid foundation for scale into the future.
We're standing by to help!Schedule Time to Speak
Great! We are excited to have you on board (no pun intended)! Next steps and timing for each are as follows:
1. Reserve your placement using payment link above.
2. An account manager will be in touch within one business day, if we haven’t connected already. Your account manager will:
a. Review your placements with you
b. Go over any targeting requests
c. Discuss preferred tracking and reporting
d. Request creative materials and any guidelines
We have similar programs for ConnectedTV Video Ads, online banner advertising, streaming audio, and nearly every other type of media you can think of (including promotional gifting.) Imagine someone sees your billboard, comes to your store, buys more product than anyone else ever has, and two days after purchase they receive a “thank you” gift in the mail? (then they post to Social Media and tell all of their friends…) This is the premise of Five Tier’s Connected MediaTM solution, and we can manage the entire program for you!
No, we are a platform that was born out of an agency (we’re not about the agency life anymore!) We built Five Tier to be a better solution - the best solution - and have spent the last six years building relationships with media owners, data and distribution companies while perfecting the platform and model.
We can provide creative support in a basic capacity to get your program up and running! If you need more in-depth creative support, we can connect you with a partner or point you in the direction of more extensive creative resources.
Great! We’re excited to answer your questions!
Click here to book a time to speak: https://calendly.com/fivetierbd/monthly-billboard-program
Or email us at firstname.lastname@example.org
Or call us on 844.282.4376
We are based in NYC if you want to schedule a visit with locations popping up around the globe! (really, we’re in almost every time zone at this point - have any friends in Helsinki that might interested in some placements? :))
YES! WE LOVE AND APPRECIATE PARTNERS AND REFERRALS! If you are signing up for a placement and know some other people that might be interested, we’re always happy to tack on a few extra plays and TLC (Tender Loving Care.) If you’d prefer a discount or commission we can certainly do that too however for clients we’ve found that partnering to grow each others business - your referrals turns into growth for us, our additional plays or TLC results in your business growing further as well - works better. If you are an individual or an agency looking to increase your revenue by growing your client or service base as a reseller - let’s chat. We have basic commission opportunities between 10-20% of each gross sale based on volume and more extensive recommendations when it comes to adding markup as a program specialist. You can book time to chat or contact us through the above methods.