Content

5 Ways to Improve Your Emails

Copy The copy of is the meat of your email; it’s important. Making sure your copy has the right cadence and message is crucial. Most people who open will only read the first few lines, so the intro must shine! Try to convey your company’s tone, the offer you have in a clear and concise…

5 Ways to Improve Customer Service

Be Available: Customers want to know that you are there for them and their needs. If customers can’t get a hold of you, then you will lose them forever as loyal customers. Making sure your customers know that you are there to make them happy, you will have them as number one fans for a…

Jerry’s Vodka Moves to an Agile Tech Platform

By Samuel Greengard  | Posted 2017-04-14 A manufacturer in the spirits industry chose an agile IT platform to accelerate from a startup to a full-scale business that could fulfill orders efficiently. There are numerous challenges associated with introducing a new brand of liquor and getting it into the hands—and mouths—of consumers. “You have to create…

How AI Will Spur Marketing Innovation

I remember sitting in a meeting at my old marketing agency in 2013, thinking about how exhausted I was by our company’s mundane routine. Rather than channeling our creativity into new marketing programs, my colleagues and I were spending countless hours on administrative tasks, including everything from sending emails to creating spreadsheets to organizing reports. Although…

5 Ways to Spring Clean Your Business

Time Spent: The first step is figuring out where you are spending all your time and your money. How is your business being divided and is being divided evenly? Figure out where your business is hurting financially or whether certain clients are bringing your down rather than lifting you up. Mapping out your workflow can…

How much does a Marketing Team or CTO cost?

According to Salary.com, the average Marketing Director is compensated $133,518 annually, and that’s just one position.  Add a Marketing Manager and you’ll have to tack on an additional $94,725 to this amount – and we haven’t even started talking about design, development, or communications resources.  According to Payscale.com you would be looking at at least $41,000 annually…

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