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$10 for Times Square Billboards? Five Tier’s revolutionary technology made it happen, even on New Year’s Eve

Posted by Chris Murch on January 16, 2019

Five Tier, a digital marketing platform that uses an intelligent, multi-channel automation platform to deliver unparalleled marketing results, made a big time impact on the eve of 2019, bringing 86 unique clients and 106 unique advertisements to Times Square…starting at $10. As an estimated two million people were on the ground and several hundred million exposed to the billboards via telecast and online streaming, Five Tier was able to reach a massive audience for its clients at a cost most would never dream of.

Through a mix of Connected Media™ and Connected Marketing™ technology and easy-to-use, cost-per-play, “Micro Buy™” system, Five Tier was able to easily and efficiently show businesses messaging across multiple Times Square billboards for as little as $10 a play. Also, via a multi-channel approach, they connected clients advertisements to email blasts, social media, and PR as well — making targeted messaging to consumers effective and expansive.

One such client was Scollar, a smart pet collar company. They used Five Tier during the New Year’s Eve festivities to advertise their budding business. Scollar CEO Lisa Tamayo said, “The Scollar Times Square takeover exposed us to over half a million targeted viewers – via social media and people in Times Square – and interactions with over 1,500 pet lovers in and out of our network.”

Honeysuckle Magazine also worked with Five Tier on the big day and Founding Publisher Ronit Pinto had this to say about their experience: “Obviously a lot of moving parts go into such a production (New Year’s Eve), which we shared with our illustrious brand partners, and Five Tier worked incredibly hard in balancing them all to create a powerful message.”

This broke previous Five Tier holiday records for advertising at the “Crossroads of the World.” According to the Times Square Alliance, a billboard in Times Square receives about 1.5 impressions a day. Frank O’ Brien, Founder and CEO of Five Tier said, “Whether you are a basement dreamer or a billion dollar company — through their mix of low cost yet high tech, Five Tier is able to expose your business to the masses and get your targeted messaging before the eyes and in the hands of the right consumers.”

About Five Tier

Five Tier is a platform that’s changing the world through Connected Media™, Connected Marketing™, and Micro-Buy™ technology. The company connects businesses with consumers more directly through turnkey software that offers exclusive access to media, data, and distribution which increases the value of every marketing channel. Clients include the Girl Scouts of the USA, Sixpoint Brewery, Marriott International, and thousands of businesses of all types and sizes. Contact Five Tier today to learn more at Book a meeting with us here:

Media Contact:

Chris Murch

Five Tier Inc. – 844-282-4376 ex. 110