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Advertising In the Age of Black Swans

Ever been caught off guard by something you never saw coming? Economists use the term “black swan” to refer to a similar situation that has effects that engulf the entire economy. Now, the world is experiencing three: the stock market fluctuations, the COVID-19 pandemic, and the protests and riots from the George Floyd killing. No models predicted any of these, and they will change the face of the economy, including advertising, for years to come.