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Times Square Billboards, Acronyms, and Results
When I talk with a potential client for the first time about the possibility of putting their brand up in Times Square, I’m regularly asked about the acronym that trumps all other acronyms when it comes to marketing, “What’s the ROI?”. Return on investment is always important and given current events where budgets are more scrutinized than ever, it’s a question that should be asked when looking to expand your brand’s presence and impact with a Times Square campaign.
Customer Relationship Management (CRM)
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