Press Release

With Who? Company, partner, or client name.
To do or did what? "to..."
What is it?
What does it allow for? "allows for..."
Date of Release
What did we announce? "announced..."
Were there any other partners, agencies? [INSERT AGENCY NAME HERE] produced the campaign and Superior Digital Displays is the owner/operator of the billboard
What's special?
What's different/unique?
Who said and what did they say?
[Second Quote]
How did we do it? "Five Tier,..."
Where can people go, what can people get?