Nadav Dakner is the Founder and CEO of Inbound Junction, an Israel-based content marketing firm with reach all over the globe. Dakner is an expert in SEO, content marketing and affiliate marketing and specializes in helping startups get the word out about their brand.
With SEO becoming more and more of an important aspect of companies success, especially those just starting out, Five Tier reached out to Dakner to discuss SEO trends for 2019.
Q: What should companies know about SEO best practices?
A: The most important thing to note is that SEO is not black magic. SEO is a long-term process that requires dedication, consistency and patience. It’s great as long term practice and strategy and not as a short sided blitz.
Q: How important is SEO for advertising/marketing purposes?
A: SEO is a crucial and integral part of online marketing. If you think about it, there are two different strategies or ways for online discovery through search engines – the organic one (SEO) and the paid one (PPC). A company that will dominate the SERPs (search engine ranking positions) and grab a lot of real estate for different keywords related to their product will be the one that saves tons of advertising clicks and funnel users in a very organic and targeted manner to their website.
Q: Going into 2019, is SEO changing in any way? What are some tips and tricks for good SEO optimization?
A: SEO is changing in many ways, and it’s important to keep up with the recent trends and developments. For instance, user experience is increasingly becoming a very important factor in Google’s algorithm (how a user behaves on a website), and so are things like mobile compatibility, voice search. However, the need to have a strong link portfolio and stellar content are still the lionshare of the equation.