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Five Tier Takes Over Times Square for Fashion Week

Posted by Chris Murch on December 21, 2018

Five Tier Takes Over Times Square for Fashion Week

Opportunity for companies to showcase themselves through micro-buys; special promotions

NEW YORK, Sept. 6, 2018 /PRNewswire-PRWeb/ — On the heels of several successful promotions – including National Non-Profit Day, Vinyl Record Day, and International Beer Day – Five Tier is at it again to help organizations large and small take advantage of advertising placements on the world’s most iconic billboard location during one of the most important industry weeks. Fashion Week New York began on September 4th and runs through September 14th, and Five Tier is offering a way for brands to get in on the action through what is being deemed ‘the buying mode of the future’.

“Our technology gives access to Micro buys,” explains Founder and CEO of Five Tier, Frank O’Brien. Micro buys give Five Tier the ability to sell smaller increments of time, as little as one play, at a premium rate. “The great thing about Micro buys is that they make it so everybody wins. The advertiser buys only the units they want or need, the network receives more per single unit than they otherwise would, and it doesn’t interrupt the flow of selling media in a more traditional way.”

Through Micro buys, Five Tier has been able to design powerful programs at an affordable rate. “It’s hard to live in New York and not be completely affected by Fashion Week!” added Tracy Allan of Five Tier. “We love bringing designers, influencers and brands to the big boards in Times Square. Especially the smaller brands. Leveling the playing field for the emerging designers adds such joy to our day.”

To date, several organizations have signed on with placements from large international brands to local boutiques. The program is the perfect opportunity for stores of all sizes throughout the world to be included in the most talked about week of Fall 2018.

Five Tier has been making waves industry wide since launching their first out of home placement via their ad serving technology in early-2017. The ability to track, target, and remarked across ever channel online and offline is first of its kind through their affordable, easy to use platform.

To participate in Five Tier’s Fashion Week Takeover, visit: fivetier.com/product/new-york-fashion-week

About Five Tier:
Five Tier is an award winning, full featured, integrated platform for marketing, operations, and management that is free to use for non-distribution and self service. Through the company’s media and distribution partners subscribers are able to access every channel marketing which unifies the engagement funnel and provides deep return on investment tracking for individual channels and programs in aggregate. For more information, to setup an account, or for more information on launching a program visit fivetier.com.