
Frank O’Brien
Founder & CEO
Frank O’Brien is a trailblazer in connected media and marketing technology, leveraging his rich history in music marketing for renowned artists to revolutionize the branding industry. His leadership transformed Five Tier into a premier ‘agency in a box’ platform, offering comprehensive management, marketing, and reporting solutions. Frank’s entrepreneurial acumen extends to founding Conversation | Marketing, Design, and Development, while his expertise is honed through pivotal roles at RepNation, LLC, Mr. Youth, LLC, and Deutsch, Inc. His academic foundation from the University of Miami and the School of Visual Arts fuels his innovative approach to marketing, driving Five Tier’s growth and acclaim, including a spotlight on AMC’s “The Pitch.”
Fun Fact:
Once served as a judge for a competitive NYC version of American Idol.

Memory Harkins
VP of Client Communications
Memory Harkins, a dynamic force in New York’s e-commerce scene, brings over a decade of expertise in merchandising and trend analysis across various sectors, including beauty, apparel, and accessories. Her transformative leadership and strategic prowess, honed from impactful roles at companies like Beautyblender and LVMH, have driven significant revenue growth and operational excellence. A graduate of the Fashion Institute of Technology, Memory excels in creating innovative marketing strategies that boost online revenue, enhance site traffic, and improve customer engagement and conversion rates, marking her as a visionary in e-commerce innovation and brand elevation.
Fun Fact:
Blessed to have a quaint backyard in NYC with three grills.

Matthew Eck
President of Sales
Matthew Eck is a marketing and sales virtuoso with a rich ten-year background that intersects the Arts, Food and Beverage, and Advertising industries. His artistic passion has fueled his production of Art Fairs, Special Exhibitions, and his graphic design prowess. With a Master’s in Fine Arts from the School of Visual Arts and a Bachelor’s in Fine Art from Tufts University, Matthew’s educational journey mirrors his professional versatility. Since joining us in November 2022, he has spearheaded a 70% sales boost, innovatively expanding our “Spectaculars” network across key cities. Being a previous business owner and freelancer has underscored his talent for elevating marketing strategies to drive sales and enhance customer experiences.
Fun Fact:
Matthew is a classically trained painter and has curated international art shows.
