Interview with Troy:
You are an original member of the Five Tier team. What makes this company special and what are your projections for 2019?
In my 12 year career I’ve done every aspect of Marketing; experiential, digital, traditional you name it, I’ve done it. I love the ad world but I don’t like feeling like I’m doing the same thing everyone else is. When Frank explained his vision for Five Tier my eyes lit up because it was something literally no one else on earth was doing. Being on board since day one makes me feel like this is my baby and I’m watching him grow up so fast.
What has been your favorite client interaction thus far?
Being able to put something up on a Time Square billboard in real-time makes every interaction entertaining. When people don’t believe we are able to do what we do, I love taking them out there, having them text me a picture and then putting it up on a 50 foot high billboard on the most famous intersection in the world. The look on their face never gets old and I’ve never had a single one that didn’t end up working with us.
Who’s your celebrity crush?
Ryan Reynolds. I have a wife and am a heterosexual man… but my god that dude is sexy!